September 14, 2016 | Article written by Carly Morris

Report: Mobile Apps Account for Over 60% of US Online Time

According to an all new report from ComScore, mobile apps have officially pushed past desktop and mobile web to become the top channel for online time spent in the US. Based on the results of their research, desktop web currently…
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September 9, 2016 | Article written by Carly Morris

5 Pro Tips for Mobile Marketers Attending dmexco 2016

dmexco is less than a week away, and we couldn’t be more excited. This September is shaping up to be the conference’s best year yet, as more than 50,000 visitors, 950 exhibitors, and 570 international speakers flood the event halls…
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back to school mobile campaigns

September 1, 2016 | Article written by Carly Morris

4 Simple Strategies for A+ Back-to-School Campaigns

Back-to-school season is here once again as summer 2016 quickly draws to a close. When it comes to shopping for the occasion, mobile has become a defining force this year more than ever before. According to Penn Schoen Berland, roughly…
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kanchana_koyjai / Shutterstock.com

August 23, 2016 | Article written by Russell Wickens

Ask a Taptica Insider: How Facebook Became a Mobile Powerhouse

Recently, we sat down to talk with CNBC about Facebook’s massive new quarterly report, and how they’ve effectively solidified their status as one of the biggest names in mobile advertising today. With revenue up 59% from last quarter, and mobile…
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event tracking

August 12, 2016 | Article written by Carly Morris

How To: Event Tracking for Multi-Channel Initiatives

It’s hard to dispute the power of cross-channel mobile campaigns. Running multi-channel initiatives allows mobile marketers to identify and reach their unique target audiences in the places they are most likely to engage and become valuable customers, users, and players…
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app launch buzz

August 4, 2016 | Article written by Carly Morris

How to Spark a Pre-Release Buzz for Your New App Launch

From technical development to branding and marketing, launching a new app is an enormous undertaking. With all of the hard work that goes into making a great application, you want to do everything in your power to ensure that it…
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Matthew Corley / Shutterstock.com

July 21, 2016 | Article written by Carly Morris

4 Things Every Digital Strategist Can Learn from Pokémon Go

Pokémon Go is this summer’s breakout hit app, smashing records and average use cases from even the biggest players in the mobile landscape today. In fact, SimilarWeb reports that after just over two weeks on the market, the app already…
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incentivized advertising

July 14, 2016 | Article written by Carly Morris

Debunking the Myths: Incentivized Ads

For as long as mobile marketing has been around, there has existed a divided stance on incentivized vs. non-incentivized strategies. Incentivized advertising has long been perceived as somewhat less than authentic when compared to the traditional non-rewarded route. As a…
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