October 20, 2016 | Article written by Carly Morris

3 Tips to Perfect Your Next Mobile Soft Launch

You’ve spent months developing your new app and you’re finally ready to show the world – or so you think. After all of your intensive efforts, it’s no surprise that you’re eager to share the fruits of your labor and…
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advertising on pinterest

October 13, 2016 | Article written by Carly Morris

Social Campaigns on Pinterest: The Pros and the Pro Tips

Within the past year, Pinterest has exploded onto the social advertising scene – and doesn’t seem to be going anywhere fast. With upwards of 2 billion monthly searches from more than 50 million monthly average users, there’s no denying the…
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October 6, 2016 | Article written by Carly Morris

The Mobile Video Takeover: Past, Present & Future

Mobile video adoption has been on the rise for years, for both advertisers and audiences alike. Since 2014, video has been raking in the highest ad revenue growth of any of its search, display, or social counterparts, and leaving traditional…
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September 14, 2016 | Article written by Carly Morris

Report: Mobile Apps Account for Over 60% of US Online Time

According to an all new report from ComScore, mobile apps have officially pushed past desktop and mobile web to become the top channel for online time spent in the US. Based on the results of their research, desktop web currently…
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September 9, 2016 | Article written by Carly Morris

5 Pro Tips for Mobile Marketers Attending dmexco 2016

dmexco is less than a week away, and we couldn’t be more excited. This September is shaping up to be the conference’s best year yet, as more than 50,000 visitors, 950 exhibitors, and 570 international speakers flood the event halls…
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back to school mobile campaigns

September 1, 2016 | Article written by Carly Morris

4 Simple Strategies for A+ Back-to-School Campaigns

Back-to-school season is here once again as summer 2016 quickly draws to a close. When it comes to shopping for the occasion, mobile has become a defining force this year more than ever before. According to Penn Schoen Berland, roughly…
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kanchana_koyjai / Shutterstock.com

August 23, 2016 | Article written by Russell Wickens

Ask a Taptica Insider: How Facebook Became a Mobile Powerhouse

Recently, we sat down to talk with CNBC about Facebook’s massive new quarterly report, and how they’ve effectively solidified their status as one of the biggest names in mobile advertising today. With revenue up 59% from last quarter, and mobile…
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event tracking

August 12, 2016 | Article written by Carly Morris

How To: Event Tracking for Multi-Channel Initiatives

It’s hard to dispute the power of cross-channel mobile campaigns. Running multi-channel initiatives allows mobile marketers to identify and reach their unique target audiences in the places they are most likely to engage and become valuable customers, users, and players…
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app launch buzz

August 4, 2016 | Article written by Carly Morris

How to Spark a Pre-Release Buzz for Your New App Launch

From technical development to branding and marketing, launching a new app is an enormous undertaking. With all of the hard work that goes into making a great application, you want to do everything in your power to ensure that it…
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