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February 16, 2017 | Article written by Carly Morris

Love at First Match: Best Practices for Dating Apps

Although Valentine’s Day is behind us, love is still in the air for millions mobile users globally. In fact, dating apps are some of the most engaged-with apps on mobile, and not just when Valentine’s Day comes around. With 100…
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February 9, 2017 | Article written by Carly Morris

Taptica Named Top 20 Mobile Ad Network for ROI

  Singular just announced their first-ever Mobile ROI Index, which ranks mobile ad networks by return on investment. We are thrilled to say that Taptica outranked over 1,000 other partners to place among the top 20 ad networks that drive…
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February 2, 2017 | Article written by Carly Morris

Sweeten Your Mobile Campaigns for Valentine’s Day

  With just 2 more weeks until Valentine’s Day, now is the perfect time to get started on a holiday-themed campaign. In fact, over 70% of people start their shopping just 1 week before the big day, so it’s not…
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January 26, 2017 | Article written by Carly Morris

Google Search 101: All About AdWords

With thousands of new apps launched each day, the question on every advertiser’s mind is: “how can I get my app noticed?” If you’re looking for a fresh new way to get your app in front of the right audience,…
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January 12, 2017 | Article written by Carly Morris

Introducing Taptica’s New VP Product Management, Tal Dagan

We’re starting off 2017 with some exciting news about a big new addition to the Taptica team, as Tal Dagan joins our ranks as VP Product Management. We’re thrilled to introduce our newest Taptican, an experienced leader with degrees in…
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December 15, 2016 | Article written by Carly Morris

A Year in Review: Taptica’s Best of 2016

2016 has been a whirlwind year for the mobile industry, and things show no sign of slowing down as we move toward 2017. This year brought some major innovations, including the addition of big new players like Pinterest and Apple…
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December 1, 2016 | Article written by Carly Morris

Apple Search Ads 101: From Execution to Installs

After months of beta testing, Apple has finally opened up their exciting new Search Ads to all US-based advertisers and developers. Apple Search Ads are a new kind of App Store ad, displaying below the search bar when users look…
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November 23, 2016 | Article written by Carly Morris

The Last-Minute Marketer’s Guide to Black Friday

Black Friday and Cyber Monday mark two of the biggest retail spending days around the world, with more than $880 billion in total holiday retail sales projected for this year. And now more than ever, shoppers are going mobile for…
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