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August 23, 2016 | Article written by Russell Wickens

Ask a Taptica Insider: How Facebook Became a Mobile Powerhouse

Recently, we sat down to talk with CNBC about Facebook’s massive new quarterly report, and how they’ve effectively solidified their status as one of the biggest names in mobile advertising today. With revenue up 59% from last quarter, and mobile…
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event tracking

August 12, 2016 | Article written by Carly Morris

How To: Event Tracking for Multi-Channel Initiatives

It’s hard to dispute the power of cross-channel mobile campaigns. Running multi-channel initiatives allows mobile marketers to identify and reach their unique target audiences in the places they are most likely to engage and become valuable customers, users, and players…
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app launch buzz

August 4, 2016 | Article written by Carly Morris

How to Spark a Pre-Release Buzz for Your New App Launch

From technical development to branding and marketing, launching a new app is an enormous undertaking. With all of the hard work that goes into making a great application, you want to do everything in your power to ensure that it…
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July 21, 2016 | Article written by Carly Morris

4 Things Every Digital Strategist Can Learn from Pokémon Go

Pokémon Go is this summer’s breakout hit app, smashing records and average use cases from even the biggest players in the mobile landscape today. In fact, SimilarWeb reports that after just over two weeks on the market, the app already…
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incentivized advertising

July 14, 2016 | Article written by Carly Morris

Debunking the Myths: Incentivized Ads

For as long as mobile marketing has been around, there has existed a divided stance on incentivized vs. non-incentivized strategies. Incentivized advertising has long been perceived as somewhat less than authentic when compared to the traditional non-rewarded route. As a…
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Native Advertising

June 30, 2016 | Article written by Carly Morris

Why Are More and More Marketers Going Native?

Native advertising is a strategy that carefully matches digital ads to the environment in which they’re placed. Strong native ads mimic their surroundings in context, function, and of course creative design. Because this makes ads feel like a natural part…
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Seoul South Korea

June 23, 2016 | Article written by Carly Morris

Taptica Opens its Doors in Seoul, South Korea

Taptica has landed. We’re thrilled to announce that we have officially touched down in Seoul to open the doors of our brand new South Korean headquarters. Hot on the heels of our latest office opening in Beijing, we’re continuing our…
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optimizing with user data

June 17, 2016 | Article written by Carly Morris

Optimizing Campaigns with User Behavioral Data

When it comes to optimizing your mobile campaigns, there’s no better way to determine what engages your unique audience than to consult your unique audience behavioral data. And far and away, the best way to collect and analyze this data…
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reaching millennials

June 9, 2016 | Article written by Carly Morris

How To: Reaching Millennials on Mobile

Millennials, although the largest population on Earth today, can also be among the most challenging to reach when it comes to mobile advertising. Together, millennials account for nearly ¼ of all consumer spending, holding nearly $1.3 trillion in annual buying…
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diversify audience

May 27, 2016 | Article written by Carly Morris

3 Tips to Expand and Diversify Your Mobile User Base

Who doesn’t want more quality app users? For marketers in the mobile vertical, user acquisition is often a key area of focus and a top campaign goal. When running campaigns focused on increasing user acquisition, you may find yourself between…
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