March 29, 2018 | Article written by Melissa Myers

Are You Getting Fooled by Ad Fraud?

  It’s April Fools’ Day, which means we’re all on high alert. Is there a whoopee cushion on your chair? Is the elevator really voice operated or are you yelling “doors open” like a fool? April Fools’ Day is celebrated…
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March 8, 2018 | Article written by Carly Morris

#PressingforProgress this International Women’s Day

  International Women’s Day is one of our favorite opportunities to celebrate the incredible minds making magic behind the scenes at Taptica. With women comprising 50% of our top-level management team and 47% of our company as a whole, we’ve…
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February 12, 2018 | Article written by Carly Morris

Valentine’s Day + Mobile: A Love Story

  Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will…
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February 7, 2018 | Article written by Carly Morris

Winning Mobile Gold at the Winter Olympics

  The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,…
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January 25, 2018 | Article written by Carly Morris

What Facebook’s News Feed Update Means for You

  Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted…
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