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January 18, 2019 | Article written by Carly Morris

Roundup: The Latest Trends in Social Advertising

  Given how rapidly the social world continues to grow and shift, digital marketers are well accustomed to staying on their toes and chasing all the latest trends and advertising opportunities for the top social platforms. To simplify the search,…
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January 11, 2019 | Article written by Carly Morris

Report: App Install Ad Spend to Reach $64B by 2020

  According to AppsFlyer research, global app install ad spend is predicted to increase by 65% between 2018 and 2020, reaching an estimated $64.1 billion within the next year. Also on the fast track for growth within that time period?…
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January 4, 2019 | Article written by Carly Morris

Playable Ads Aren’t Just Fun & Games

  According to AppsFlyer, about three in ten apps will be uninstalled within thirty days after the initial download. Similarly, TUNE has also found that 42% of mobile installs are actually reinstalls. So, in order to combat uninstalls and better…
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December 21, 2018 | Article written by Carly Morris

What’s Next for Mobile In 2019?

  In 2018, we saw a lot of advances in the mobile industry. This year we were introduced to IGTV, got more than familiar with GDPR, kept a close watch on social shopping, and explored countless other new rules, trends,…
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December 17, 2018 | Article written by Carly Morris

Extra! Extra! Taptica is Expanding in China

  Since the grand opening of Taptica’s Beijing office back in 2015, our business operations in China have been on the up and up in a big way. To continue accelerating and supporting this rapid growth, we are very excited…
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December 7, 2018 | Article written by Carly Morris

Exploring the Ins & Outs of Influencer Marketing

  What does a 30% rise in the use of ad blocking software have to do with an increase in average time spent on social media? While the two stats aren’t directly related, both do highlight the importance of authentic,…
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December 1, 2018 | Article written by Carly Morris

2018’s Biggest Holiday Ad Trends & How to Use Them

  This holiday season, mobile advertisers are tuning in to the season’s latest ad trends. As the industry continues to flourish year over year, every digital marketer should be feeling confident in their ability to reach new audiences on mobile…
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November 21, 2018 | Article written by Carly Morris

What Advertisers Can Learn from TikTok’s Success

  As with any industry, it’s important for mobile advertisers to stay on top of the latest trends in their given vertical. From IGTV to augmented reality and hackvertising, there are constantly new tools and strategies to better reach and…
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November 16, 2018 | Article written by Carly Morris

The Upside of Personalized Ads

  Everyone loves a personalized greeting card or gift. Personalized ads, on the other hand, can be a mixed bag. Personalized ads aim to target and engage users based on things like location, interests, historical behavior, and more. Based on…
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November 9, 2018 | Article written by Carly Morris

Reaching Millennials and Gen Z with Mobile Video Ads

  In the past few years, video marketing has become a major priority for advertisers. And, if you’ve been following the trends and stats on video, you also know it’s only becoming more lucrative by the day. In 2018, 63%…
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November 2, 2018 | Article written by Carly Morris

Check Off Your Holiday Mobile Strategy List

  The winter holidays are quickly approaching, which means marketers and advertisers are gearing up for the biggest shopping season of the year. For mobile shoppers, crowded stores and long lines are finally a thing of the past, and that…
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