February 7, 2019 | Article written by Carly Morris

What Does Gen Z Look for in an Ad?

  Move over Millennials… In 2019, Gen Z will officially become the most populous generation, making up about 32% of the world’s total population. Generation Z is made up of anyone born between 1995 and 2012 – best known as…
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January 31, 2019 | Article written by Carly Morris

Is Geofencing an Effective Mobile Ad Tool?

  Mobile marketers are no strangers to the constant onslaught of new industry buzzwords thrown their way on a regular basis. One of the latest that’s actually stuck around? Geofencing. But, does longevity alone make this a trend that you…
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January 24, 2019 | Article written by Yonathan Valder

Move Over Static Content, Video Is Now King

  This week’s guest blog post is contributed by Yonathan Valder, Partnership Development Team Leader at Taptica   According to eMarketer, US mobile video ad spend is predicted to reach $15.9 billion in 2019, and up to $24.8 billion by…
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January 18, 2019 | Article written by Carly Morris

Roundup: The Latest Trends in Social Advertising

  Given how rapidly the social world continues to grow and shift, digital marketers are well accustomed to staying on their toes and chasing all the latest trends and advertising opportunities for the top social platforms. To simplify the search,…
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January 11, 2019 | Article written by Carly Morris

Report: App Install Ad Spend to Reach $64B by 2020

  According to AppsFlyer research, global app install ad spend is predicted to increase by 65% between 2018 and 2020, reaching an estimated $64.1 billion within the next year. Also on the fast track for growth within that time period?…
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January 4, 2019 | Article written by Carly Morris

Playable Ads Aren’t Just Fun & Games

  According to AppsFlyer, about three in ten apps will be uninstalled within thirty days after the initial download. Similarly, TUNE has also found that 42% of mobile installs are actually reinstalls. So, in order to combat uninstalls and better…
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December 21, 2018 | Article written by Carly Morris

What’s Next for Mobile In 2019?

  In 2018, we saw a lot of advances in the mobile industry. This year we were introduced to IGTV, got more than familiar with GDPR, kept a close watch on social shopping, and explored countless other new rules, trends,…
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December 17, 2018 | Article written by Carly Morris

Extra! Extra! Taptica is Expanding in China

  Since the grand opening of Taptica’s Beijing office back in 2015, our business operations in China have been on the up and up in a big way. To continue accelerating and supporting this rapid growth, we are very excited…
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December 7, 2018 | Article written by Carly Morris

Exploring the Ins & Outs of Influencer Marketing

  What does a 30% rise in the use of ad blocking software have to do with an increase in average time spent on social media? While the two stats aren’t directly related, both do highlight the importance of authentic,…
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December 1, 2018 | Article written by Carly Morris

2018’s Biggest Holiday Ad Trends & How to Use Them

  This holiday season, mobile advertisers are tuning in to the season’s latest ad trends. As the industry continues to flourish year over year, every digital marketer should be feeling confident in their ability to reach new audiences on mobile…
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