Loading

Blog



June 13, 2018 | Article written by Carly Morris

Kicking Off the 2018 World Cup on Mobile

  The 2018 FIFA World Cup kicks off tomorrow in Moscow, and while most people will be tuning in to see if Germany will once again take home the coveted trophy, mobile marketers are getting excited about the opportunity to…
Read More »



May 31, 2018 | Article written by Carly Morris

The Evolution of Brand VS Performance Marketing

  Marketers and advertisers often think of brand and performance campaigns as separate entities. They adhere to the notion that brand campaigns are driven by long-term revenue, relationship-based marketing, and creative-driven/storytelling content, while performance campaigns are assumed to be driven…
Read More »



May 24, 2018 | Article written by Carly Morris

Blockchain, Meet Mobile Ad Tech

  Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what…
Read More »



May 10, 2018 | Article written by Carly Morris

COPPA Compliance in a Data Conscious World

  The safety and security of our children is as important in the real world as it is on the web. But beyond teaching the next generation how to stay safe online, what measures are being taken to protect data…
Read More »



May 4, 2018 | Article written by Carly Morris

Recapping Facebook’s Developer Conference (F8) 2018

  Each year our team attends Facebook’s Developer Conference and each year we’re blown away by the level of innovation we see in every corner of the exhibition hall. This year, F8 was all about using technology with safety in…
Read More »



April 26, 2018 | Article written by Carly Morris

How the GDPR Is Shaking Up Big Data

  In the past, data has not been a popular table topic. If you brought up data at a dinner party, most people would roll their eyes with boredom. But times have changed and data is now making headlines. Who…
Read More »



April 21, 2018 | Article written by Carly Morris

Adapting to The Trends of Location Data

  Adaptability. Say it. Learn it. Repeat it. As technology evolves, marketers and advertisers need to understand and learn how to grow along with it. In fact, our very own US General Manager Amit Dar recently spoke about the importance…
Read More »



March 29, 2018 | Article written by Carly Morris

Are You Getting Fooled by Ad Fraud?

  It’s April Fools’ Day, which means we’re all on high alert. Is there a whoopee cushion on your chair? Is the elevator really voice operated or are you yelling “doors open” like a fool? April Fools’ Day is celebrated…
Read More »