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December 7, 2018 | Article written by Carly Morris

Exploring the Ins & Outs of Influencer Marketing

  What does a 30% rise in the use of ad blocking software have to do with an increase in average time spent on social media? While the two stats aren’t directly related, both do highlight the importance of authentic,…
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December 1, 2018 | Article written by Carly Morris

2018’s Biggest Holiday Ad Trends & How to Use Them

  This holiday season, mobile advertisers are tuning in to the season’s latest ad trends. As the industry continues to flourish year over year, every digital marketer should be feeling confident in their ability to reach new audiences on mobile…
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November 21, 2018 | Article written by Carly Morris

What Advertisers Can Learn from TikTok’s Success

  As with any industry, it’s important for mobile advertisers to stay on top of the latest trends in their given vertical. From IGTV to augmented reality and hackvertising, there are constantly new tools and strategies to better reach and…
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November 16, 2018 | Article written by Carly Morris

The Upside of Personalized Ads

  Everyone loves a personalized greeting card or gift. Personalized ads, on the other hand, can be a mixed bag. Personalized ads aim to target and engage users based on things like location, interests, historical behavior, and more. Based on…
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November 9, 2018 | Article written by Carly Morris

Reaching Millennials and Gen Z with Mobile Video Ads

  In the past few years, video marketing has become a major priority for advertisers. And, if you’ve been following the trends and stats on video, you also know it’s only becoming more lucrative by the day. In 2018, 63%…
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November 2, 2018 | Article written by Carly Morris

Check Off Your Holiday Mobile Strategy List

  The winter holidays are quickly approaching, which means marketers and advertisers are gearing up for the biggest shopping season of the year. For mobile shoppers, crowded stores and long lines are finally a thing of the past, and that…
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October 19, 2018 | Article written by Carly Morris

Delivering Mobile Notifications: Android Vs. iOS

  Mobile advertisers know the importance of strategic app notifications in sustaining strong user engagement post-download. And, when it comes to mastering the art of app messaging, there are many different factors to consider. One of these factors has to…
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October 11, 2018 | Article written by Carly Morris

Machine Learning Isn’t Magic, It’s Data-Driven

  Throughout the year we’ve discussed a variety of current and potential trends in advertising and data. From shoppable content, to cryptocurrency, and now: machine learning.     What Is Machine Learning? Machine learning is defined as a field of…
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October 4, 2018 | Article written by Peter LaBerge

Best Practices for Cross-Platform Ads Attribution

  This week’s guest blog post is contributed by Peter LaBerge, Content Marketer at Branch.     If you’re in the mobile space, you’re likely well aware: cross-channel, cross-platform customer journeys are the new norm. Some days, it seems like…
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September 27, 2018 | Article written by Carly Morris

AR: Fad or Future?

  Augmented Reality, or AR, is defined as the combination of digital information with a user’s environment in real time. The most widely recognized example of AR in recent history is Pokémon Go, an AR game where users can engage…
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