November 16, 2018 | Article written by Carly Morris

The Upside of Personalized Ads

  Everyone loves a personalized greeting card or gift. Personalized ads, on the other hand, can be a mixed bag. Personalized ads aim to target and engage users based on things like location, interests, historical behavior, and more. Based on…
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November 9, 2018 | Article written by Carly Morris

Reaching Millennials and Gen Z with Mobile Video Ads

  In the past few years, video marketing has become a major priority for advertisers. And, if you’ve been following the trends and stats on video, you also know it’s only becoming more lucrative by the day. In 2018, 63%…
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November 2, 2018 | Article written by Carly Morris

Check Off Your Holiday Mobile Strategy List

  The winter holidays are quickly approaching, which means marketers and advertisers are gearing up for the biggest shopping season of the year. For mobile shoppers, crowded stores and long lines are finally a thing of the past, and that…
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October 19, 2018 | Article written by Carly Morris

Delivering Mobile Notifications: Android Vs. iOS

  Mobile advertisers know the importance of strategic app notifications in sustaining strong user engagement post-download. And, when it comes to mastering the art of app messaging, there are many different factors to consider. One of these factors has to…
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October 11, 2018 | Article written by Carly Morris

Machine Learning Isn’t Magic, It’s Data-Driven

  Throughout the year we’ve discussed a variety of current and potential trends in advertising and data. From shoppable content, to cryptocurrency, and now: machine learning.     What Is Machine Learning? Machine learning is defined as a field of…
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October 4, 2018 | Article written by Peter LaBerge

Best Practices for Cross-Platform Ads Attribution

  This week’s guest blog post is contributed by Peter LaBerge, Content Marketer at Branch.     If you’re in the mobile space, you’re likely well aware: cross-channel, cross-platform customer journeys are the new norm. Some days, it seems like…
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September 27, 2018 | Article written by Carly Morris

AR: Fad or Future?

  Augmented Reality, or AR, is defined as the combination of digital information with a user’s environment in real time. The most widely recognized example of AR in recent history is Pokémon Go, an AR game where users can engage…
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September 21, 2018 | Article written by Carly Morris

Top 4 Trends from DMEXCO 2018

  Since 2009, DMEXCO has been gathering digital experts from around the world to discuss the future of digital business, marketing, and innovation. This year, the conference themes extended far and wide, covering all the hot topics from blockchain to…
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September 11, 2018 | Article written by Arazoo Kadir

The Love Triangle: The Brand, The Agency & The Vendor

  This week’s guest post is contributed by Arazoo Kadir, Marketing Manager at Yodel Mobile.   At the start of the year, Forbes predicted that mobile advertising would drive 75% of all digital ad spend in 2018. Indicative of a…
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August 29, 2018 | Article written by Carly Morris

From Content to Cart: Shoppable Content Is on the Rise

  Online shopping makes it easy to buy products from anywhere, at any time. Now, with the rise of shoppable content, it’s easier than ever for people to make purchases directly from content they already consume daily.   What Is…
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