July 6, 2018 | Article written by Simon Gannon

8 Things You Need to Know About In-App Advertising

  This week’s guest blog post is contributed by Simon Gannon, Marketing Director at appScatter.     In-app advertising is a way to monetize app usage by displaying third-party advertisements within an app. It creates a revenue stream for the…
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June 28, 2018 | Article written by Carly Morris

Apple News: The Next Frontier for Mobile Advertisers & Publishers?

  Trust is a fundamental factor in a successful relationship. And no, we’re not just talking about romantic relationships. Over the past few years, both digital consumers and advertisers have increasingly prioritized the importance of trusted news sources. A recent…
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June 21, 2018 | Article written by Carly Morris

Report: 30-Day App Uninstall Rate Hits 28%

  According to a new report from AppsFlyer, the average 30-day global app uninstall rate has just reached 28%. Keeping an eye on average uninstall rates and their contributing factors is an important practice for developers hoping to avoid the…
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June 13, 2018 | Article written by Carly Morris

Kicking Off the 2018 World Cup on Mobile

  The 2018 FIFA World Cup kicks off tomorrow in Moscow, and while most people will be tuning in to see if Germany will once again take home the coveted trophy, mobile marketers are getting excited about the opportunity to…
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May 31, 2018 | Article written by Carly Morris

The Evolution of Brand VS Performance Marketing

  Marketers and advertisers often think of brand and performance campaigns as separate entities. They adhere to the notion that brand campaigns are driven by long-term revenue, relationship-based marketing, and creative-driven/storytelling content, while performance campaigns are assumed to be driven…
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May 24, 2018 | Article written by Carly Morris

Blockchain, Meet Mobile Ad Tech

  Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what…
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May 10, 2018 | Article written by Carly Morris

COPPA Compliance in a Data Conscious World

  The safety and security of our children is as important in the real world as it is on the web. But beyond teaching the next generation how to stay safe online, what measures are being taken to protect data…
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May 4, 2018 | Article written by Carly Morris

Recapping Facebook’s Developer Conference (F8) 2018

  Each year our team attends Facebook’s Developer Conference and each year we’re blown away by the level of innovation we see in every corner of the exhibition hall. This year, F8 was all about using technology with safety in…
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April 26, 2018 | Article written by Carly Morris

How the GDPR Is Shaking Up Big Data

  In the past, data has not been a popular table topic. If you brought up data at a dinner party, most people would roll their eyes with boredom. But times have changed and data is now making headlines. Who…
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