Loading

Blog



November 16, 2017 | Article written by Carly Morris

Taptica Rated as #2 Advertising Partner in Japan

  This summer, we were excited to share our acquisition of Adinnovation, the leader in Japan’s mobile advertising industry. And now, a little over one full business quarter later, we’re even more thrilled to say that our new partnership has…
Read More »



November 9, 2017 | Article written by Carly Morris

Taptica Ranks in Top 100 Places to Work for 2017

  Our team is breaking out the confetti this week after Taptica was selected as one of OUTSIDE & Best Companies Group’s Best Places to Work for 2017! What does it take to win? There’s more to it than just…
Read More »



November 2, 2017 | Article written by Carly Morris

Are You Ready for Singles’ Day 2017?

  Most people consider 11/11 to be a lucky day. But for many international retailers, it’s more than just superstition. That’s because November 11th marks the annual celebration of Singles’ Day. Though it has yet to fully infiltrate the US,…
Read More »



October 10, 2017 | Article written by Carly Morris

Tremor Video DSP Announces New Executive Team

  Following the recent acquisition, Tremor Video DSP is thrilled to unveil its new leadership team, including three big company promotions. “This is an important time for Tremor Video DSP, after an exciting few months with the announcement of the…
Read More »



September 25, 2017 | Article written by Carly Morris

Mobile Trends in Travel [Infographic]

  Welcome to the final chapter of our Taptica Summer Reading Series. We’ve spent the summer breaking down the biggest industry insights and forecasts to help keep you at the top of your game. For our very last week, we’re…
Read More »



September 21, 2017 | Article written by Carly Morris

Report: Digital Path to Purchase Beyond eCommerce

  There is certainly no shortage of research on the customer journey within the eCommerce vertical, but this isn’t the only industry that relies on a strong path to purchase for effective monetization. Recognizing a shortage in resources for these…
Read More »


lifetime app engagement strategy

September 14, 2017 | Article written by Carly Morris

5 Simple Steps to Lifetime App Engagement

  When it comes to growing a successful app, the first piece of the equation is always to develop a strong user acquisition strategy. But what comes after the conversion? Driving installs is essential, but to cultivate longevity you need…
Read More »



September 11, 2017 | Article written by Carly Morris

Mobile Trends in Health & Fitness [Infographic]

  Welcome to the fifth chapter of our Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re working out the…
Read More »