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Taptica Acquires Adinnovation Japan




July 20, 2017 | Article written by Carly Morris

 
Hello, Japan!

Five short months after breaking ground in Tokyo, we couldn’t be more thrilled to announce our acquisition of Japanese mobile ad firm, Adinnovation.

After first teaming up in February 2017, we quickly found our partnership driving unprecedented new impact across the Asia-Pacific region. As an industry frontrunner with long-term experience in the Japanese mobile market, the next step in our co-evolution was a no brainer.

 
“At Taptica, we pride ourselves on quality over quantity and Adinnovation was a perfect match for us with their alignment in this practice,” explains our CEO Hagai Tal. “Adinnovation’s high internal standards and high-performance team will benefit Taptica’s clients that have come to rely on Taptica to provide quality and consistent results.”

 
Japan’s rapid smartphone proliferation and sophisticated mobile networks have quickly made this a key growth market, and we can confidently say that we’re more prepared than ever to take on the region’s growing needs.

 
President and CEO of Adinnovation Hiromitsu Ishimori also adds, “Japan’s advertising industry has been fairly isolated from global collaboration efforts. The opportunity to work with Taptica in a larger capacity is a great advantage to strengthening the Japanese market’s ability to look outside of Japan…”

 
We’re excited to extend a warm welcome to the Adinnovation team as we continue working to provide meaningful new solutions for our partners around the world.

Welcome to the Taptica family!

 
For more information on our movement in the APAC region, you can check in with Reuters
 and PocketGamer here.