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Taptica Named Top Mobile DSP 2017




June 9, 2017 | Article written by Carly Morris

The results are in on Mobyaffiliates’ annual list of top mobile DSPs, and we’re happy to share that Taptica once again made the cut! We led their list of top ad networks in 2016 and we’re excited to continue onward and upward with this year’s ratings.

 
Our goal is to provide the best in quality and protection across the mobile ecosystem, so it’s an honor to be ranked among the best of the best.

 

 
In 2016, global digital ad spend reached $72 billion, up an impressive 22% from the year before. And, for the first time ever, mobile drove more than half of that total output. This shakes down to a massive opportunity for advertisers, and one that’s still rapidly growing. For any brand that wants to fully leverage this position, a great DSP partnership is essential.

 
That’s why Mobyaffiliates developed a resource that breaks down the best and brightest, assessing key performance factors like:
– Reach
– Inventory sources
– Third-party integrations
– Data access
– Targeting criteria
– Algorithm/auto-optimizer sophistication

 
For years, we’ve worked alongside industry-leading brands, developers, publishers, and attribution partners to make our DSP the best in the business. Now it’s a pleasure to be recognized for our commitment to quality and dependability across the ecosystem.

 
Big shout-out to Mobyaffiliates for this recognition!