April 21, 2018 | Article written by Carly Morris

Adapting to The Trends of Location Data

  Adaptability. Say it. Learn it. Repeat it. As technology evolves, marketers and advertisers need to understand and learn how to grow along with it. In fact, our very own US General Manager Amit Dar recently spoke about the importance…
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March 29, 2018 | Article written by Carly Morris

Are You Getting Fooled by Ad Fraud?

  It’s April Fools’ Day, which means we’re all on high alert. Is there a whoopee cushion on your chair? Is the elevator really voice operated or are you yelling “doors open” like a fool? April Fools’ Day is celebrated…
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March 8, 2018 | Article written by Carly Morris

#PressingforProgress this International Women’s Day

  International Women’s Day is one of our favorite opportunities to celebrate the incredible minds making magic behind the scenes at Taptica. With women comprising 50% of our top-level management team and 47% of our company as a whole, we’ve…
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February 12, 2018 | Article written by Carly Morris

Valentine’s Day + Mobile: A Love Story

  Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will…
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February 7, 2018 | Article written by Carly Morris

Winning Mobile Gold at the Winter Olympics

  The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,…
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