October 19, 2018 | Article written by Carly Morris

Delivering Mobile Notifications: Android Vs. iOS

  Mobile advertisers know the importance of strategic app notifications in sustaining strong user engagement post-download. And, when it comes to mastering the art of app messaging, there are many different factors to consider. One of these factors has to…
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October 11, 2018 | Article written by Carly Morris

Machine Learning Isn’t Magic, It’s Data-Driven

  Throughout the year we’ve discussed a variety of current and potential trends in advertising and data. From shoppable content, to cryptocurrency, and now: machine learning.     What Is Machine Learning? Machine learning is defined as a field of…
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October 4, 2018 | Article written by Peter LaBerge

Best Practices for Cross-Platform Ads Attribution

  This week’s guest blog post is contributed by Peter LaBerge, Content Marketer at Branch.     If you’re in the mobile space, you’re likely well aware: cross-channel, cross-platform customer journeys are the new norm. Some days, it seems like…
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September 27, 2018 | Article written by Carly Morris

AR: Fad or Future?

  Augmented Reality, or AR, is defined as the combination of digital information with a user’s environment in real time. The most widely recognized example of AR in recent history is Pokémon Go, an AR game where users can engage…
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September 21, 2018 | Article written by Carly Morris

Top 4 Trends from DMEXCO 2018

  Since 2009, DMEXCO has been gathering digital experts from around the world to discuss the future of digital business, marketing, and innovation. This year, the conference themes extended far and wide, covering all the hot topics from blockchain to…
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September 11, 2018 | Article written by Arazoo Kadir

The Love Triangle: The Brand, The Agency & The Vendor

  This week’s guest post is contributed by Arazoo Kadir, Marketing Manager at Yodel Mobile.   At the start of the year, Forbes predicted that mobile advertising would drive 75% of all digital ad spend in 2018. Indicative of a…
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August 29, 2018 | Article written by Carly Morris

From Content to Cart: Shoppable Content Is on the Rise

  Online shopping makes it easy to buy products from anywhere, at any time. Now, with the rise of shoppable content, it’s easier than ever for people to make purchases directly from content they already consume daily.   What Is…
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August 23, 2018 | Article written by Carly Morris

Ace Your Back to School Advertising Strategy

  The silver lining to the end of summer is back to school shopping. In the past, back to school shopping was almost exclusively done at brick and mortar stores. It was likely you’d pass your classmates in the aisles…
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August 17, 2018 | Article written by Carly Morris

Is IGTV The Next Big Thing in Video Consumption?

  In just a couple of decades we’ve gone from appointment TV viewing from a big box in the living room, to watching a viral video in the palm of our hands on the subway. Unsurprisingly, the type of content…
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August 8, 2018 | Article written by Carly Morris

Why Mobile Advertisers Should Get in the eSports Game

  The aftermath of the 2018 FIFA World Cup still has the sports world buzzing with excitement. But, that’s not the only sporting event taking the world by storm. On the digital end of the spectrum, eSports continue to engage…
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