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June 15, 2017 | Article written by Carly Morris

Report: The State of Mobile Marketing in North America

North America is currently the largest advertising market in the world, with 2017 projected to drive $217 billion (about 37% of the global market) in total ad spend. To better understand the market’s growth, and where mobile comes into play,…
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June 9, 2017 | Article written by Carly Morris

Taptica Named Top Mobile DSP 2017

The results are in on Mobyaffiliates’ annual list of top mobile DSPs, and we’re happy to share that Taptica once again made the cut! We led their list of top ad networks in 2016 and we’re excited to continue onward…
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May 31, 2017 | Article written by Carly Morris

4 Ways to Turn Up the Heat on Your Summer Strategy

Goodbye spring, hello summer! The kids are out of school with endless time for streaming and gaming, families are taking time out to enjoy the weather, fashionistas are searching for the latest trends, and everybody has an eye on their…
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May 18, 2017 | Article written by Carly Morris

Facebook Vs. Instagram: Key Audiences, Behaviors & Strategies

  Today, Facebook boasts a whopping 1.94 billion monthly active users, and while Instagram trails behind with only 700 million, it’s growing at an exponential pace with an exceptionally engaged audience.   Although they’re owned by the same parent company…
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May 5, 2017 | Article written by Carly Morris

Here’s What You Missed at This Year’s F8 Conference

When it comes to social events, F8 is always a Taptica favorite. This year’s conference took place in San Jose, California and, as always, the two days were packed with some big new announcements that we can’t wait to share.…
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April 28, 2017 | Article written by Carly Morris

Report: Mobile to Take 42% of $109 Billion Games Market

  According to a new quarterly report from Newzoo, the global gaming market is on track to reach $108.9 billion by the end of 2017, with mobile leading the charge at 42% of total revenue. This figure represents the behaviors…
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April 18, 2017 | Article written by Carly Morris

Taptica Collects Instagram Partner Badge for Ad Tech

  Big news! We couldn’t be happier to announce that Taptica is officially joining the Instagram Partner community with a specialty in ad tech. Instagram Partners are proven experts, vetted for excellence and ready to help businesses grow on Instagram.…
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April 13, 2017 | Article written by Carly Morris

Easter Holiday Trend Report

  Easter is just around the corner, and this year’s consumer spending potential is higher than ever. According to the National Retail Federation’s annual survey, Americans will spend more this Easter weekend than any other year on record. This year,…
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April 6, 2017 | Article written by Carly Morris

Taptica Joins the IAB UK

  Meet the newest member of the Internet Advertising Bureau… Taptica! Hot on the heels of our new London office, we’re joining some of the UK’s leading advertisers, publishers, agencies, and ad tech specialists as a member of the IAB…
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March 23, 2017 | Article written by Carly Morris

March Madness Scores on Mobile

  Today marks the first full week of the annual NCAA US college basketball tournament. From now until April 3rd, everything is madness.   Here’s the Lowdown: Since 2005, March Madness has generated more than $7.5 billion in TV advertising,…
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taptica mobile world congress 2017

March 15, 2017 | Article written by Carly Morris

The Next Element: 5 Takeaways from MWC 2017

  After an amazing week at Mobile World Congress, the Taptica team is returning to the swing of things back home, and taking some time to reflect on our experiences in Barcelona. This year’s conference took place February 27 –…
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