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August 2, 2018 | Article written by Carly Morris

What Can Mobile Marketers Learn from Amazon Prime Day?

  Last week, Amazon got everyone talking when it reported that last quarter’s profits crushed expectations, with net income increasing six-fold to reach nearly $3 billion. As the world’s third most valuable company, Amazon continuously paves the way in eCommerce…
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July 26, 2018 | Article written by Carly Morris

Here’s What Went Down at TUNE #Postback18

  The sixth annual TUNE Postback conference was one for the books. From the signature opening musical number from CEO Peter Hamilton, to a side-splitting keynote from the one and only James Veitch, and right down to every connection and…
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July 19, 2018 | Article written by Melissa Dickman

CDPs & DMPs & MMPs, Oh My!

  This week’s guest blog post is contributed by Melissa Dickman, VP Sales at Taptica.   Having an authentic conversation with a consumer is every marketer’s greatest wish. But, to be able to do this effectively, we need to understand…
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July 6, 2018 | Article written by Simon Gannon

8 Things You Need to Know About In-App Advertising

  This week’s guest blog post is contributed by Simon Gannon, Marketing Director at appScatter.     In-app advertising is a way to monetize app usage by displaying third-party advertisements within an app. It creates a revenue stream for the…
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June 28, 2018 | Article written by Carly Morris

Apple News: The Next Frontier for Mobile Advertisers & Publishers?

  Trust is a fundamental factor in a successful relationship. And no, we’re not just talking about romantic relationships. Over the past few years, both digital consumers and advertisers have increasingly prioritized the importance of trusted news sources. A recent…
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June 21, 2018 | Article written by Carly Morris

Report: 30-Day App Uninstall Rate Hits 28%

  According to a new report from AppsFlyer, the average 30-day global app uninstall rate has just reached 28%. Keeping an eye on average uninstall rates and their contributing factors is an important practice for developers hoping to avoid the…
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June 13, 2018 | Article written by Carly Morris

Kicking Off the 2018 World Cup on Mobile

  The 2018 FIFA World Cup kicks off tomorrow in Moscow, and while most people will be tuning in to see if Germany will once again take home the coveted trophy, mobile marketers are getting excited about the opportunity to…
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May 31, 2018 | Article written by Carly Morris

The Evolution of Brand VS Performance Marketing

  Marketers and advertisers often think of brand and performance campaigns as separate entities. They adhere to the notion that brand campaigns are driven by long-term revenue, relationship-based marketing, and creative-driven/storytelling content, while performance campaigns are assumed to be driven…
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May 24, 2018 | Article written by Carly Morris

Blockchain, Meet Mobile Ad Tech

  Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what…
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