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January 25, 2018 | Article written by Carly Morris

What Facebook’s News Feed Update Means for You

  Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted…
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January 11, 2018 | Article written by Carly Morris

Report: The State of Gaming App Marketing

  In 2017, non-organic gaming app installs increased nearly 25%. With over 2 billion mobile players and an estimated $64 billion in revenue by 2020, more and more gaming app developers are looking for how they can make the most…
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January 4, 2018 | Article written by Carly Morris

5 Predictions for the Mobile Industry in 2018

  As they say: new year, new trends. It’s the start of a brand-new year and after taking some time to celebrate the biggest innovations and mobile moments of 2017, we’re excited to turn toward the future. To kick things…
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December 20, 2017 | Article written by Carly Morris

A Year in Review: Taptica’s Best of 2017

  2017 has been nothing if not a year of incredible innovations, challenges, and game-changing discoveries within the mobile industry. As we move quickly towards the new year, we’re taking a look back at our New Year’s resolutions for 2017…
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November 30, 2017 | Article written by Carly Morris

Taptica Tops Deloitte Israel Technology Fast 50

  We’re happy to share that Taptica has been recognized by Deloitte Israel as one of the country’s 50 fastest-growing technology companies of 2017! The Deloitte Technology Fast 50 is one of Israel’s foremost technology award programs, honoring business growth,…
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November 23, 2017 | Article written by Carly Morris

Taptica’s Winter Holiday Trend Report [Infographic]

  The final countdown to Black Friday & Cyber Monday is on, which means that the final push into the winter holiday shopping season is in full force. Though some early-birds have been shopping since early October, and another $18…
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November 16, 2017 | Article written by Carly Morris

Taptica Rated as #2 Advertising Partner in Japan

  This summer, we were excited to share our acquisition of Adinnovation, the leader in Japan’s mobile advertising industry. And now, a little over one full business quarter later, we’re even more thrilled to say that our new partnership has…
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November 9, 2017 | Article written by Carly Morris

Taptica Ranks in Top 100 Places to Work for 2017

  Our team is breaking out the confetti this week after Taptica was selected as one of OUTSIDE & Best Companies Group’s Best Places to Work for 2017! What does it take to win? There’s more to it than just…
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November 2, 2017 | Article written by Carly Morris

Are You Ready for Singles’ Day 2017?

  Most people consider 11/11 to be a lucky day. But for many international retailers, it’s more than just superstition. That’s because November 11th marks the annual celebration of Singles’ Day. Though it has yet to fully infiltrate the US,…
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