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October 10, 2017 | Article written by Carly Morris

Tremor Video DSP Announces New Executive Team

  Following the recent acquisition, Tremor Video DSP is thrilled to unveil its new leadership team, including three big company promotions. “This is an important time for Tremor Video DSP, after an exciting few months with the announcement of the…
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September 25, 2017 | Article written by Carly Morris

Mobile Trends in Travel [Infographic]

  Welcome to the final chapter of our Taptica Summer Reading Series. We’ve spent the summer breaking down the biggest industry insights and forecasts to help keep you at the top of your game. For our very last week, we’re…
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September 21, 2017 | Article written by Carly Morris

Report: Digital Path to Purchase Beyond eCommerce

  There is certainly no shortage of research on the customer journey within the eCommerce vertical, but this isn’t the only industry that relies on a strong path to purchase for effective monetization. Recognizing a shortage in resources for these…
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lifetime app engagement strategy

September 14, 2017 | Article written by Carly Morris

5 Simple Steps to Lifetime App Engagement

  When it comes to growing a successful app, the first piece of the equation is always to develop a strong user acquisition strategy. But what comes after the conversion? Driving installs is essential, but to cultivate longevity you need…
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September 11, 2017 | Article written by Carly Morris

Mobile Trends in Health & Fitness [Infographic]

  Welcome to the fifth chapter of our Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re working out the…
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August 30, 2017 | Article written by Carly Morris

In-App vs Mobile Web: Who Wins the Battle for Engagement?

  In the world of real-time mobile advertising, marketers often pit in-app and mobile web inventory against one another in a head-to-head battle for the best engagement. In total, nearly 2/3 of smartphone owners use their devices every 30 minutes,…
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August 28, 2017 | Article written by Carly Morris

Mobile Trends in VOD [Infographic]

  Welcome to the fourth part of our new Taptica Summer Reading Series. We’re breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re watching the…
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August 24, 2017 | Article written by Carly Morris

App Store Optimization for Newbies

  Today over 6 million apps are available in the leading app stores and competition for installs is higher than ever. With endless troves of apps to contend with, many of which are likely similar to your own, you’ll want…
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August 17, 2017 | Article written by Carly Morris

Announcing The #tapinto360 Giveaway

  If you’re headed to Cologne for dmexco next month, then we’ve got some big news for you. We’re getting seriously excited about this year’s conference (27 days and counting!), but two short days just don’t feel like enough to…
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