April 28, 2017 | Article written by Carly Morris

Report: Mobile to Take 42% of $109 Billion Games Market

  According to a new quarterly report from Newzoo, the global gaming market is on track to reach $108.9 billion by the end of 2017, with mobile leading the charge at 42% of total revenue. This figure represents the behaviors…
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April 18, 2017 | Article written by Carly Morris

Taptica Collects Instagram Partner Badge for Ad Tech

  Big news! We couldn’t be happier to announce that Taptica is officially joining the Instagram Partner community with a specialty in ad tech. Instagram Partners are proven experts, vetted for excellence and ready to help businesses grow on Instagram.…
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April 13, 2017 | Article written by Carly Morris

Easter Holiday Trend Report

  Easter is just around the corner, and this year’s consumer spending potential is higher than ever. According to the National Retail Federation’s annual survey, Americans will spend more this Easter weekend than any other year on record. This year,…
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April 6, 2017 | Article written by Carly Morris

Taptica Joins the IAB UK

  Meet the newest member of the Internet Advertising Bureau… Taptica! Hot on the heels of our new London office, we’re joining some of the UK’s leading advertisers, publishers, agencies, and ad tech specialists as a member of the IAB…
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March 23, 2017 | Article written by Carly Morris

March Madness Scores on Mobile

  Today marks the first full week of the annual NCAA US college basketball tournament. From now until April 3rd, everything is madness.   Here’s the Lowdown: Since 2005, March Madness has generated more than $7.5 billion in TV advertising,…
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taptica mobile world congress 2017

March 15, 2017 | Article written by Carly Morris

The Next Element: 5 Takeaways from MWC 2017

  After an amazing week at Mobile World Congress, the Taptica team is returning to the swing of things back home, and taking some time to reflect on our experiences in Barcelona. This year’s conference took place February 27 –…
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March 2, 2017 | Article written by Carly Morris

Taptica Breaks Ground in Europe with New London HQ

Hello from across the pond! We’re excited to announce that we have officially opened the doors of our brand new European headquarters in beautiful London, England. As we continue our international expansion, we’re finding that London is really our cup…
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dating app

February 16, 2017 | Article written by Carly Morris

Love at First Match: Best Practices for Dating Apps

Although Valentine’s Day is behind us, love is still in the air for millions mobile users globally. In fact, dating apps are some of the most engaged-with apps on mobile, and not just when Valentine’s Day comes around. With 100…
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taptica singular top 20 ad network roi index

February 9, 2017 | Article written by Carly Morris

Taptica Named Top 20 Mobile Ad Network for ROI

  Singular just announced their first-ever Mobile ROI Index, which ranks mobile ad networks by return on investment. We are thrilled to say that Taptica outranked over 1,000 other partners to place among the top 20 ad networks that drive…
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valentines day

February 2, 2017 | Article written by Carly Morris

Sweeten Your Mobile Campaigns for Valentine’s Day

  With just 2 more weeks until Valentine’s Day, now is the perfect time to get started on a holiday-themed campaign. In fact, over 70% of people start their shopping just 1 week before the big day, so it’s not…
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