July 27, 2017 | Article written by Carly Morris

Mobile Trends in On-Demand [Infographic]

  Welcome to the first edition of our brand new Taptica Summer Reading Series. We’ll be breaking down the biggest industry insights and forecasts to help keep you at the top of your game, all summer long. This week, we’re…
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July 25, 2017 | Article written by Carly Morris

Taptica Named TUNE Certified Partner

  More big news from the Taptica team… We’re thrilled to announce that Taptica is the newest member of the TUNE Certified Partner Program! For years the Certified Partner Program has set out to recognize the best of the best…
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July 20, 2017 | Article written by Carly Morris

Taptica Acquires Adinnovation Japan

  Hello, Japan! Five short months after breaking ground in Tokyo, we couldn’t be more thrilled to announce our acquisition of Japanese mobile ad firm, Adinnovation. After first teaming up in February 2017, we quickly found our partnership driving unprecedented…
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July 13, 2017 | Article written by Carly Morris

Instream vs Outstream Video: What’s Right for You?

  Over the next two years, online video is on track to drive 80% of all internet traffic and generate up to $15.4 billion in total spend. In the world of advertising, video is growing at an equally rampant pace,…
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June 30, 2017 | Article written by Carly Morris

Beat the Heat with Taptica’s New Summer Series

  We’re one full week into summer 2017 and things are off to a great start. Team Taptica always kicks off the season with a bang, but this year we’ve been on the lookout for new ways to keep cool…
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June 15, 2017 | Article written by Carly Morris

Report: The State of Mobile Marketing in North America

North America is currently the largest advertising market in the world, with 2017 projected to drive $217 billion (about 37% of the global market) in total ad spend. To better understand the market’s growth, and where mobile comes into play,…
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June 9, 2017 | Article written by Carly Morris

Taptica Named Top Mobile DSP 2017

The results are in on Mobyaffiliates’ annual list of top mobile DSPs, and we’re happy to share that Taptica once again made the cut! We led their list of top ad networks in 2016 and we’re excited to continue onward…
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May 31, 2017 | Article written by Carly Morris

4 Ways to Turn Up the Heat on Your Summer Strategy

Goodbye spring, hello summer! The kids are out of school with endless time for streaming and gaming, families are taking time out to enjoy the weather, fashionistas are searching for the latest trends, and everybody has an eye on their…
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May 18, 2017 | Article written by Carly Morris

Facebook Vs. Instagram: Key Audiences, Behaviors & Strategies

  Today, Facebook boasts a whopping 1.94 billion monthly active users, and while Instagram trails behind with only 700 million, it’s growing at an exponential pace with an exceptionally engaged audience.   Although they’re owned by the same parent company…
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