March 8, 2018 | Article written by Carly Morris

#PressingforProgress this International Women’s Day

  International Women’s Day is one of our favorite opportunities to celebrate the incredible minds making magic behind the scenes at Taptica. With women comprising 50% of our top-level management team and 47% of our company as a whole, we’ve…
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February 12, 2018 | Article written by Carly Morris

Valentine’s Day + Mobile: A Love Story

  Franticly searching OpenTable while chowing down on heart-shaped treats? Must be Valentine’s Day. This week brings a high-spend holiday that’s often overlooked as the major mobile opportunity that it is. According to the National Retail Federation (NRF), Americans will…
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February 7, 2018 | Article written by Carly Morris

Winning Mobile Gold at the Winter Olympics

  The 2018 Winter Olympics start this week and digital brands around the world can anticipate some stellar viewership, both on and off television. With hundreds of millions of people tuning in each day from their laptops and mobile devices,…
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January 25, 2018 | Article written by Carly Morris

What Facebook’s News Feed Update Means for You

  Earlier this month Facebook announced plans to update its News Feed algorithms. These changes would favor user-generated content and reduce the distribution of public posts from publishers and brands. Some see this as a welcome change to an over-polluted…
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January 11, 2018 | Article written by Carly Morris

Report: The State of Gaming App Marketing

  In 2017, non-organic gaming app installs increased nearly 25%. With over 2 billion mobile players and an estimated $64 billion in revenue by 2020, more and more gaming app developers are looking for how they can make the most…
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January 4, 2018 | Article written by Carly Morris

5 Predictions for the Mobile Industry in 2018

  As they say: new year, new trends. It’s the start of a brand-new year and after taking some time to celebrate the biggest innovations and mobile moments of 2017, we’re excited to turn toward the future. To kick things…
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December 20, 2017 | Article written by Carly Morris

A Year in Review: Taptica’s Best of 2017

  2017 has been nothing if not a year of incredible innovations, challenges, and game-changing discoveries within the mobile industry. As we move quickly towards the new year, we’re taking a look back at our New Year’s resolutions for 2017…
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