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March 30, 2016 | Article written by Carly Morris

US Easter Spending Projected to Pass $17 Billion in 2016

According to the National Retail Federation and Prosper Insights & Analytics, 2016 retail spending during Easter has been projected to reach its highest point since 2013. The new reports showed that Easter spending was projected to reach up to $17.3…
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March 18, 2016 | Article written by Carly Morris

Launching Video Ad Campaigns on Mobile

When it comes to mobile ad types, video has quickly become an integral part of a high performing marketing mix. And, with video as the fastest growing mobile channel, it’ easy to see why. But, the mobile video boom doesn’t…
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March 8, 2016 | Article written by Nora Stark

Meet the Women of Taptica

In honor of International Women’s Day, we wanted to highlight some of our accomplished women here at Taptica. We’re proud that Taptica’s women make up 40% of the company, with many women holding senior positions. This is above even Google’s…
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March 3, 2016 | Article written by Carly Morris

Wrapping Up Mobile World Congress 2016

At Mobile World Congress, “Mobile Is Everything.” The four day conference took place February 22-25 in Barcelona, and featured thousands of key forward thinkers and innovators within the mobile sphere. For Taptica, MWC was a great success. Deep-diving into major…
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February 26, 2016 | Article written by Carly Morris

The Leadership Game Plan: Why Our CEO Nurtures Leadership

Last week, our CEO, Hagai Tal, sat down with blogger Ramon Nuez for an exclusive interview on his leadership game plan for The Huffington Post. Here at Taptica, we’ve gotten to know Hagai’s one-of-a-kind, hands-on leadership style first hand. Now,…
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February 9, 2016 | Article written by Carly Morris

Exploring Instagram Advertising: The Next Social Frontier

Instagram is a powerful new marketing platform, offering advertisers access to more than 400 million monthly active users – the majority of which are highly engaged, generating upwards of 3.5 billion likes each day. In fact, Instagram has the most…
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January 23, 2016 | Article written by Carly Morris

Maximizing In-App Ad Campaigns on Mobile

Last week, we met with our friends at Open Mobile Media to give our take on the state of in-app advertising. As we discussed in this feature, the value of in-app ads is extremely high. This is because users in…
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December 2, 2015 | Article written by Carly Morris

Hitting Your CTR and CVR Goals on Facebook

As the #1 social channel globally, Facebook® is a great bet for mobile marketers in any number of verticals, with any number of unique campaign goals. And, when it comes to running on Facebook, two of the top metrics of…
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November 20, 2015 | Article written by Carly Morris

Running Multi-Channel Initiatives on Mobile

When launching a mobile ad campaign, one of the first key steps is choosing a channel. However, this can be easier said than done. The best channel for you will be dependent on where you can get the most bang…
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