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February 9, 2016 | Article written by Carly Morris

Exploring Instagram Advertising: The Next Social Frontier

Instagram is a powerful new marketing platform, offering advertisers access to more than 400 million monthly active users – the majority of which are highly engaged, generating upwards of 3.5 billion likes each day. In fact, Instagram has the most…
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January 23, 2016 | Article written by Carly Morris

Maximizing In-App Ad Campaigns on Mobile

Last week, we met with our friends at Open Mobile Media to give our take on the state of in-app advertising. As we discussed in this feature, the value of in-app ads is extremely high. This is because users in…
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December 2, 2015 | Article written by Carly Morris

Hitting Your CTR and CVR Goals on Facebook

As the #1 social channel globally, Facebook® is a great bet for mobile marketers in any number of verticals, with any number of unique campaign goals. And, when it comes to running on Facebook, two of the top metrics of…
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November 20, 2015 | Article written by Carly Morris

Running Multi-Channel Initiatives on Mobile

When launching a mobile ad campaign, one of the first key steps is choosing a channel. However, this can be easier said than done. The best channel for you will be dependent on where you can get the most bang…
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November 12, 2015 | Article written by Carly Morris

[WHITE PAPER] Multi-Channel Mobile Advertising

Learn about why multi-channel mobile advertising is paving the way for the most successful campaigns, and answer key questions, such as: Is it right for you? How do you know which channels to choose? What are best practices for running…
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October 22, 2015 | Article written by Atoosa Shaw

How Video is Changing the Ad Game

  A lot in advertising has changed over the last few years, when until recently established brands focused marketing budgets on outdated and intrusive formats like banners and layer ads. And while these ad types can still be found in…
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October 1, 2015 | Article written by Taptica

If Don Draper Knew About Interactive Content

No, this isn’t another article on How To Market Content Like Don Draper. More than enough writers have already combed through every Mad Men episode and analyzed every Don Draper-ism to its death. Of course, Don Draper had brilliant and…
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September 8, 2015 | Article written by Taptica

Exciting News – Taptica Acquires AreaOne

We’re excited to announce that we’ve agreed to acquire AreaOne, the leading social advertising technology company. The acquisition of AreaOne expands Taptica’s offering to include the fast-growing social media space, solidifying its position in the mobile advertising industry as the…
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September 7, 2015 | Article written by Taptica

How Mobile Measurement is Changing Brand and Agency Relationships

This post originally appeared in Chief Marketer on September 4th, 2015 As advertising has evolved, the relationship between brands and agencies has naturally undergone a significant evolution as well. Technology and the proliferation of user data has primarily driven this…
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