November 12, 2015 | Article written by Carly Morris

[WHITE PAPER] Multi-Channel Mobile Advertising

Learn about why multi-channel mobile advertising is paving the way for the most successful campaigns, and answer key questions, such as: Is it right for you? How do you know which channels to choose? What are best practices for running…
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October 22, 2015 | Article written by Atoosa Shaw

How Video is Changing the Ad Game

  A lot in advertising has changed over the last few years, when until recently established brands focused marketing budgets on outdated and intrusive formats like banners and layer ads. And while these ad types can still be found in…
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October 1, 2015 | Article written by Taptica

If Don Draper Knew About Interactive Content

No, this isn’t another article on How To Market Content Like Don Draper. More than enough writers have already combed through every Mad Men episode and analyzed every Don Draper-ism to its death. Of course, Don Draper had brilliant and…
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September 8, 2015 | Article written by Taptica

Exciting News – Taptica Acquires AreaOne

We’re excited to announce that we’ve agreed to acquire AreaOne, the leading social advertising technology company. The acquisition of AreaOne expands Taptica’s offering to include the fast-growing social media space, solidifying its position in the mobile advertising industry as the…
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September 7, 2015 | Article written by Taptica

How Mobile Measurement is Changing Brand and Agency Relationships

This post originally appeared in Chief Marketer on September 4th, 2015 As advertising has evolved, the relationship between brands and agencies has naturally undergone a significant evolution as well. Technology and the proliferation of user data has primarily driven this…
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July 27, 2015 | Article written by Taptica

The latest buzz straight from the Taptica team at MobileBeat!

Strutting around VentureBeat’s MobileBeat last week in SF we heard a few buzzwords that just kept on popping up, constantly. We thought you’d like to hear them too! Moments – Taking the user-centric theme one step further. It’s not only about…
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April 5, 2015 | Article written by Atoosa Shaw

Why do People Read Blogs?

I suppose I should be asking you this question instead. Why are you reading this? What made you click this link and want to read this random blog post? You probably already know why people read blogs. Well, I’ll let…
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April 4, 2015 | Article written by Atoosa Shaw

AppAnnie Interview with Sigal Bareket

Taptica gives us the tips you can use to optimize your campaigns and discusses the state of mobile advertising. Sigal Bareket’s background consists of over 10 years’ experience in the mobile apps and mobile content business, including app design and marketing.…
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April 1, 2015 | Article written by Atoosa Shaw

Taptica goes BIG city!

We are excited to announce that we have opened opened our new offices in New York City. Our co-founder Sigal Bareket notes that “With increasing interest from New York-based ad agencies and brands in Taptica’s  data-driven advertising services, we knew…
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