Taptica Expands into India and Russia with Focus on International Growth

May 10, 2017 | Article written by Carly Morris

The Taptica team is on the move again, and this time we’re headed to India and Russia.

We couldn’t be more excited to share that we’re officially breaking ground in Mumbai and St. Petersburg as we continue to strive toward a more holistic global presence for all of our partners around the world.

With each market’s total digital ad spend on par to surpass $1BN this year, India and Russia both offer incredible opportunities for mobile growth, and we’re thrilled to be a part of the movement.

Meet Your Newest Tapticans
To get a better idea of what’s in store, we sat down with our new Tapticans to see what they have to say about the opportunity and where we fit into the mix.


India: Meet Rajesh Fatnani
Rajesh is Taptica’s new General Manager for India and Southeast Asia. With more than 13 years of experience in sales and business development for big names like Tyroo Technologies, Komli Media, Vserv, and more, he’s bringing his A-game to help Taptica build and develop throughout the region.

Q: What are your main goals for Taptica’s first year in India?
A: India is a rapidly growing market in the mobile sphere, and there’s never been a better time to enter as an established company with a strong global presence. We’ve already hit the ground running with some big performance campaigns, and my goal is to be seen as a ‘Top 5 Partner’ for every client we meet, right from the get-go.

Q: How do you plan to achieve this?
A: It’s all about showing our partners what it means to work with Taptica, from the support-level to the results-level. In these early stages, it’s a lot of meet-and-greet and onboarding with new faces, but we’re already off to an amazing start and things are moving quicker than ever.

Q: How is India unique from other international markets in the mobile industry?
A: India is in a unique spot because we’re rapidly moving towards a totally-mobile economy. There’s considerable consolidation and growth occurring in verticals like eCommerce and travel, meanwhile utilities like mobile wallets are quickly becoming the everyday norm. This positions Taptica in a great space at a great time to help advertisers make the most of this shift.


Russia: Meet Dmitry Goldshtein
Dmitry is our new Director of Business Development in Russia and Eastern Europe. He’s got a track record for complex technology sales and nearly 15 years of in-depth experience with Opera Software, RIT Service, Pontis, Flash Networks, FTS, and more. Dmitry is ready to put his skills to work as he starts his next challenge: growing the Taptica brand across Eastern Europe.

Q: What are your main goals for Taptica’s first year in Russia?
A: This first item of business for any company entering a new market is to work hard and get established as a key local player. When you’re the new face in town, you have to push that much harder to break through – still, we’re lucky to have palpable experience in some of the top global markets to show that we mean business.

Q: How do you plan to achieve this?
A: For me, this means meeting as many folks as possible within the industry, and letting our results speak for themselves. We’ve already partnered with several of the region’s top ad networks and our campaigns are really showing what we’re made of.

Q: How is Russia unique from other international markets in the mobile industry?
A: Russia is a completely new playing field, different from any other Western or Eastern market. If there’s any comparison to be drawn, I’d say it looks similar to the mobile market in the US about 5 years ago. This means that there’s significant room for growth and expansion, and things are really on the upswing across the region as a whole.

Wishing the warmest of welcomes to our newest Tapticans! We’re thrilled to have you on board, and we can’t wait to see what’s next in India and Russia.