Taptica Ranks Top 10 Across Categories in AppsFlyer Performance Index Edition VI

March 2, 2018 | Article written by Carly Morris

The MWC 2018 edition of the AppsFlyer Performance Index is hot off the presses, and we’re happy to share that Taptica made the cut again this year, ranking as a top 10 media source across categories, operating systems, and geos!

For Edition VI of the Index (covering H2 2017), AppsFlyer evaluated 250 different media networks and 6,000 apps, with 6.5 billion installs and 15 billion app opens combined.

How did they evaluate all this data? Edition VI has been the most comprehensive version of the Index to date, with newly added methodologies and insights to encompass:

ROI Index: Explores media sources that deliver on your bottom line
Long-Term Retention: Downstream retention at the 12-week mark
Volume: Pure assessment of attributed installs and client adoption by platform and region
Power Rankings: Unique performance indicator combining retention, volume, and average sessions per user
Advanced Fraud Signals: Penalizes players on fraud rate, including install fraud, click flooding, and install/click hijacking

All these factors come together in the AppsFlyer Performance Index to create a rigorous and comprehensive guide that recognizes today’s strongest, most trusted mobile partners.

So, without further ado, here’s how Taptica stacked up among the best of the best in H2 2017:


ROI Index:

• #5 Non-Gaming, iOS
• #6 Non-Gaming, Android
• #7 Gaming, Android
• #10 Gaming, iOS


Long-Term Retention (12-Week):

• #10 Gaming
• #15 Non-Gaming



• #13 Gaming, Power Ranking
• #13 Non-Gaming, Volume


North America:

• #9 Power Ranking, Android
• #9 Volume, iOS
• #13 Volume, Android
• #14 Power Ranking, iOS

• #10 Volume, Android
• #10 Volume, iOS
• #11 Power Ranking, iOS
• #21 Power Ranking, Android


Japan & Korea:

• #2 Volume, Android
• #9 Volume, iOS
• #19 Power Ranking, Android

• #8 Power Ranking, Android
• #10 Volume, Android
• #11 Volume, iOS
• #12 Power Ranking, iOS



• #9 Power Ranking, Android
• #18 Volume, Android


Latin America:

• #18 Volume, Android
• #19 Power Ranking, Android

The AppsFlyer Performance Index ranks the best mobile media sources of the moment, spanning eight regions around the world at unrivaled scale. Since its first edition in 2015, the Index has become the go-to mobile advertising industry report card based on real-world performance.

The MWC 2018 version of the Index certainly had everyone talking at the big event this week. Our team had a blast seeing some new and familiar faces, and fielding questions about the latest rankings. If you didn’t get a chance to stop by our booth, it’s not too late! Drop us a line at info@taptica.com. We’d love to chat some more about the new Index, or anything else from MWC and beyond.