Taptica Named TUNE Certified Partner

July 25, 2017 | Article written by Carly Morris

More big news from the Taptica team…

We’re thrilled to announce that Taptica is the newest member of the TUNE Certified Partner Program!

For years the Certified Partner Program has set out to recognize the best of the best in the mobile industry, and at last week’s annual Postback event, we were honored to learn that we’re joining the ranks alongside so many great market leaders.


What does it mean to be a TUNE Certified Partner?

TUNE Certified Partners are a select group of advertising partners compliant with the certification requirements and committed to upholding mobile marketing best practices. By designating the industry’s market leaders, the Program helps marketers to easily identify the best partners for their campaign goals and to ensure a seamless working experience between the two.


What does it take to become a Certified Partner?

TUNE has a rigorous certification process ensuring that we meet all the 15 technical, engagement, and acknowledgement requirements of the TUNE Certified Partner Program.

Using their unique Measurement Scorecard, TUNE breaks down the key certification requirements that partners must support in order to become Certified Partners.

The certification process goes above and beyond typical expectations of advertising partners. Some of these conditions include passing ad spend, publisher and campaign data, as well as in-depth vetting by multiple TUNE Marketing Console customers.

“It’s exciting to welcome Taptica to the Certified Partner Program,” said TUNE CEO Peter Hamilton. “By qualifying for the program, Taptica has proven to marketers and the mobile advertising community that they believe in the importance of transparency and their commitment to abiding by the industry’s highest standards. I thank you for your dedication to making the industry stronger and helping to instill confidence. Congratulations!”

We’re excited to start our Certified Partner Program journey and we can’t wait to see what’s in store as we continue to grow our partnership with TUNE.

Sending our thanks to the team at TUNE, and big kudos to the other partners joining the program this year.